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Mars faces censure over Twitter Snickers spoof - Marketing Week
Mars is facing censure for the controversial tweets sent by celebrities such as Katie Price and Rio Ferdinand promoting Snickers after the advertising watchdog confirmed it had launched a benchmark setting investigation that could see a Twitter campaign ...
27 January 2012, 6:50 am -
VINDICO Accreditation Renewed by Media Rating Council - Marketwatch
VINDICO continues to demonstrate its commitment to building trust in online video advertising. The accreditation will continue to benefit the global brands that work with VINDICO, as well as institute a benchmark for success in the industry.
25 January 2012, 4:47 pm -
Wall Street edged lower on GE, Google results; Greece eyed - Business Day South Africa
Google Inc shares slumped 7,7% to $590,51 as the biggest drag on the benchmark S&P 500 index after quarterly profit and revenue for the No. 1 Internet search engine missed Wall Street expectations on declining search advertising rates. General Electric Co ...
21 January 2012, 2:40 am -
Google shares tumble after surge in costs - Financial Times
proving the biggest drag on the benchmark S&P 500 index. Larry Page, chief executive, claimed that recent heavy investments in new markets were showing results. That included further growth in display advertising, which he said had lifted revenues to an ...
20 January 2012, 8:35 pm -
Analysts Split on Google's Future Growth - CNBC
The core business continues to grow very nicely" while the company made other milestones in display and mobile advertising, he said. Benchmark Co.'s Moran disagreed. "The revenue number clearly wasn't good," he said. "Look at the stock. That reflects what ...
20 January 2012, 6:04 pm -
HT Media posts profit of Rs 48.16 cr - Livemint.com
The HT Media stock lost 5.3% on the BSE to close the day at Rs 124.30 on a day the benchmark Sensex rose 0.57% to 16,739.01 points. Advertisement revenue rose 11% to Rs 407.3 crore as the company was able to charge more per sq. cm of advertising space sold.
20 January 2012, 5:36 pm -
Wall St slips on GE, Google results; Greece eyed - Reuters
Google Inc shares slumped 7.7 percent to $590.51 as the biggest drag on the benchmark S&P. Quarterly profit and revenue for the No. 1 Internet search engine missed Wall Street expectations on declining search advertising rates. General Electric ...
20 January 2012, 3:48 pm -
Blyk has 4m opt-in subscribers - Mobile Entertainment
The advertising community gets a very high return on their communication investments, because the Blyk audience is highly engaged. Engagement can be measured in various ways, but a key benchmark for Blyk advertising is the response rate. "We consistently ...
19 January 2012, 5:23 pm -
P/E Reversals May Identify Sector ETFs With The Most Promise In 2012 - NASDAQ
And yet, the benchmark's price finished in the very same place that ... Inc. or its subsidiaries for advertising at the ETF Expert web site. ETF Expert content is created independently of any advertising relationships.
18 January 2012, 7:40 pm -
Benchmark Maintains Hold, $30 Target on Meredith Corporation - Benzinga
Benchmark maintains its Hold rating and $30 target price on Meredith Corporation (NYSE: MDP) as broadcast may help offset steep magazine advertising decline. Benchmark says, "We regard Meredith as one of the better-run companies in the media sector ...
13 January 2012, 2:24 pm
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